REDS came into being with a clear mandate of reaching out to the underprivileged rural and urban youth and inculcate in them a spirit of reaching heights with whatever resources they have. Our aim is to help rural youth have that escape velocity which causes them to escape the gravitational pull that holds them back and the tendency to believe that achieving heights is not our cup of tea but of the elite and the belief that all worldly comforts are meant for the elite, we are here to break this myth.
The ideology that propels REDS is based on the non-negotiable principle that every person should have access to quality formal education as a matter of right. Apart from academics we emphasize greatly on the significance of vocational training and life skills, thus working towards providing employable industry training skills to the unemployed youth of the society. Its focus groups include youth belonging to rural and urban Below Poverty Line (BPL) youth and women. The focus on mainstreaming i.e. education with employability is the crux of our philosophy.
The expertise of REDS lies in working with the marginalized community. Considerably that is also, one of the major sectors, where maximum intervention is needed. They are also the communities, which have time and again been excluded from the purview and scope of national programmes that have otherwise claimed major impact.
India is the first country in the world to make corporate social responsibility (CSR) mandatory, following an amendment to The Company Act, 2013 in April 2014. Businesses can invest their profits in areas such as education, poverty, gender equality, and hunger.
The amendment notified in the Schedule VII of the Companies Act advocates that those companies with a net worth of US$73 million (Rs 4.96 billion) or more, or an annual turnover of US$146 million (Rs 9.92 billion) or more, or a net profit of US$732,654 (Rs 50 million) or more during a financial year, shall earmark 2 percent of average net profits of three years towards CSR.
CSR is the procedure of assessing an organization’s impact on society and evaluating their responsibilities. It begins with an assessment of the following aspects of each business:
The most effective CSR plans ensure that while organizations comply with legislation, their investments also respect the growth and development of marginalized communities and the environment. CSR should also be sustainable – involving activities that an organization can uphold without negatively affecting their business goals.